ForeScout Technologies, Inc. Sr. Web Manager and Strategist in San Jose, California

Sr. Web Manager and Strategist

Marketing
San Jose, California

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The Senior Web Manager and Strategist at ForeScout is responsible for ensuring best in class digital platforms that engage prospects, customers and the curious in a powerful and engaging user experience. If you are motivated by the responsibility and accountability of our 7x24 global presence and creating and driving plans that help grow pipeline, accelerate sales and support various stakeholders needs, then you are what we need. Must be able to thrive in a demanding, fast-paced environment where collaboration, problem solving and enthusiasm for business are keys to personal success. Check out us and find out how you can make an impact everyday.

Web Strategy

  • Champion, evangelize, and educate CoE stakeholders on best practices in UX design and Web Product Management that drives engagement, conversion and customer loyalty.

  • Define, design and optimize information architecture and user experience, and work collaboratively with the marketing team to champion user experience best practices. Lead outside web firm in developing wireframes, concept design mockups, and clickable prototypes to illustrate the design approach, gain stakeholder buy-in and ultimately support customer engagement

  • Manage contractor and agency resources, and collaborate cross-functionally with global demand generation teams to achieve collective digital marketing lead acquisition and conversion goals.

  • Serve as a strong advocate for the prospects, customer and end users, leveraging quantitative and qualitative data, along with the voice of the customer, to champion customer-centric improvements and to ensure the digital customer experience continually improves.

  • Develop and execute on core traffic drivers, including SEO/PPC, etc. based on corporate, regional and go-to-market objectives. Evaluate current technologies, strategies, and integration opportunities and drive improvements that further engage and convert Web visitors.

  • Lead the development of a world-class marketing web ecosystem and drive the organization towards a modern marketing infrastructure, and design, implement, and manage a “customer-first” architecture and user experience on global web properties.

  • Monitor, measure, recommend and implement Web changes to support conversion optimization goals for both the prospect and customer experiences

  • Partner with internal Analytics team to interpret performance data and apply to digital strategies, channel performance to optimize campaigns

Qualifications

10+ years of experience leading web and digital marketing initiatives, including experience with global sites (B2B highly preferred) and experience leading large scale implementation projects

  • Strong knowledge of digital strategy, brand management and/or marketing; customer experience (CE/CX) strategy is a plus.

  • Exceptional strategic and analytical expertise with ability to take ideas and assemble concepts/solutions for communication to different levels of the organization is required.

  • Ability to multi-task and manage multiple complex projects in a cross functional environment.

  • Strong understanding of online marketing trends and best practices for building digital experiences for B2B prospects and customers, including in-depth knowledge and hands-on experience in establishing and managing search engine marketing strategies (SEO, PPC) and ecommerce.

  • Strong, professional team player who can communicate, collaborate and influence effectively with stakeholders at all levels of the organization, along with exceptional ability to forge strong cross-functional relationships with internal stakeholders

  • Demonstrable understanding of all aspects of web strategy, including but not limited to information architecture, user experience, web design, web development, content strategy, search, conversion optimization, and analytic

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